Your corporate identity is the visual image of your business. It includes graphic elements (logo, business cards, envelopes, letterheads, website favicon, brochures and other mockups) that share the same style. This makes your company look more presentable and professional in the eyes of your partners and clients. It also boosts your name recognition and others’ trust in your brand. Branding is a key tool that, if used wisely, can enhance your business greatly. The importance of developing a unique corporate identity cannot be overestimated.